Thursday, July 11, 2013

Pretzel Bun Burgers a Growing Trend! #PretzelLoveSongs

In case there was any doubt pretzels were popular, it turns out pretzel-buns are a growing trend, especially during the summertime and my taste buds could not be more delighted.

In the last two months, Sonic Drive-In introduced two new Pretzel Dogs: the Cheesy Bacon Pretzel Dog and the Original Pretzel Dog (topped with mustard) and Wendy's sang from the rooftops about their highly anticipated Pretzel Bacon Cheeseburger.

My Wendy's Pretzel Bacon Cheeseburger 
For those of you who don't know me well, Sonic Drive-In holds a special place in my heart - aside from the fact I am from Oklahoma it was a place my family and friends and I frequented numerous times growing up and in college. The fact they are jumping on the pretzel bun bandwagon is just too good to be true. The worst part? I still haven't tried one! Oregon only has three Sonics, and not necessarily conveniently located for me. However, I will make it happen and whoever reads this blog (or follows me on Twitter) will hear all about it...

As for Wendy's I caved last night. Naturally, I needed to know what all the hype was about. Let me just say it was definitely love at first bite. The pretzel bun was soft, warm and the perfect ratio of bread to burger. The combination of the two cheeses, spinach leaves, onions and tomatoes (and obviously bacon) made something simple seem magical.

What's more, Wendy's carried out a '360 marketing' approach, pairing this debut with a national TV and radio campaign, outdoor billboards and a Nick Lachey digital marketing campaign. In case you aren't familiar, if you tweet your love for the Wendy's Pretzel Bacon Cheeseburger using #PretzelLoveSongs, Nick just might turn those tweets into tunes.

There will be a finale video in August. My stomach will be twisted in knots waiting to hear if Nick will sing my tweet - let alone RT my tweets...