In the last two months, Sonic Drive-In introduced two new Pretzel Dogs: the Cheesy Bacon Pretzel Dog and the Original Pretzel Dog (topped with mustard) and Wendy's sang from the rooftops about their highly anticipated Pretzel Bacon Cheeseburger.
|My Wendy's Pretzel Bacon Cheeseburger|
As for Wendy's I caved last night. Naturally, I needed to know what all the hype was about. Let me just say it was definitely love at first bite. The pretzel bun was soft, warm and the perfect ratio of bread to burger. The combination of the two cheeses, spinach leaves, onions and tomatoes (and obviously bacon) made something simple seem magical.
What's more, Wendy's carried out a '360 marketing' approach, pairing this debut with a national TV and radio campaign, outdoor billboards and a Nick Lachey digital marketing campaign. In case you aren't familiar, if you tweet your love for the Wendy's Pretzel Bacon Cheeseburger using #PretzelLoveSongs, Nick just might turn those tweets into tunes.
There will be a finale video in August. My stomach will be twisted in knots waiting to hear if Nick will sing my tweet - let alone RT my tweets...